New South Roadshow Stop #4 – 21c Museum Hotel, Louisville

Our final stop on our 2023 New South Roadshow brings us to the 21c Museum Hotel in Louisville. Its our first time ever bringing our signature showcase to Derby City and we wanted to go big at this funky, artsy, museum hotel. Its definitely a vibe.

Nestled in downtown Louisville on historic West Main Street, along Museum Row, 21c Museum Hotel Louisville is a multi-venue contemporary art museum, an award-winning 91-room boutique hotel, and home to acclaimed Proof on Main restaurant. The Red Penguin is one constant at 21c Louisville among the ever changing art exhibit at the hotel and museum.

“The public really chose the penguins,” says Wilson. “They were part of our opening exhibition in Louisville and people couldn’t help but interact with them. They would move them around, take photos with them, take them to dinner and to their rooms. They have really become an icon, and emblematic of our mission to make thought-provoking contemporary art more accessible to the public.”

Over a decade and many hotels later, each 21c has its own flock of Penguins — each in a color that embodies the singular identity of their city. The Penguins greet visitors throughout the hotel – in the lobby, elevators, restaurant, guest rooms, and often, where you least expect them.

Come see the Red Penguins who started it all for yourself and join us on our first ever stop in Louisville on Thursday, March 23 from 10 am – 12 pm for our Luxury Destination Showcase in the gallery followed by a Luncheon at Proof on Main at 21c Hotel. We look forward to welcoming you to Louisville and the final stop on the 2023 New South Roadshow!

The 21C Museum Hotel is indeed that, an art museum, and as such, contains some art which might not be to everyone’s taste. If you think this may be an issue for you, please check their latest exhibit by clicking here.

Visit our website at www.retreatsresources for registration details!