Robin Holsonback

Mercedes-Benz, USA
Job Title: Executive Assistant to VP & CFO
Address: 3387 Galleon Dr
Alpharetta, GA 30004-0603
United States
Work Phone: 14703042488 ext.
Mobile: 14046605305
Email: robin.holsonback@mbusa.com
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Please describe a past program that you feel typifies the business opportunity you represent for our partners:

I was with BMW Southern Region for 8.5 years. During that time I sourced, budgeted, supported, influenced the decision makers, and then executed all aspects of the meetings and activities.
Typically I created the Sales Manager Meetings (for MINI Cooper team, 65 rooms, meals, meetings & onsite and offsite activities, and these meetings averaged 3 nights). I also supported the creation and facilitation of the Annual BMW Manager meetings. These typically included 225-265 attendees (dealer GMs, Owners and Corporate Execs were able to bring guest) with 125-150 rooms per night, averaging 4-5 nights each event. We planned the entire agenda, all meals, decor, airport transfers, onsite and offsite activities, golf, spa and anything else that presented itself. I sourced the hotels for each meeting and also sourced and personally worked with the DMCs.

Please share with us an opportunity you are currently working on:

I have now been at Mercedes-Benz for just over 2 years (almost all of which has been Covid-time). I support the CFO who is one of the final decision makers for all the MB meetings initiated by Sales, Marketing, MB Academy, Aftersales, FS or any of the departments. I have created good working relationships with those team members who source and facilitate some of the larger dealer meetings so I feel I will be a great influencer. Additionally, my boss, the CFO, is currently a member of four company boards – we will be planning Board Meetings in the upcoming years of which I will have complete autonomy to create what I feel suits the group. I don’t yet know the size and length of these meetings as I have not yet been tasked with any of the sourcing details.

In what locales have you found the greatest program successes?

The best BMW Meeting / Program with at the Pelican Hill Resort in Newport Beach, CA. We held two annual meetings there. The staff was excellent and the facilities were 5 star – everyone loved the property! I worked with Hosts Global DMC and they too excelled in every opportunity. I have also planned and executed meetings in South Florida, Austin TX, Aruba, Cabo San Lucas Mexico, Amelia Island and Atlanta Georgia and surrounding areas.

Typical duration of meeting or incentive program. (number of nights): 6
Level of luxury you expect for your most important programs: Luxury: ($350-$550 per night)

If money were no object, I would: Travel with my family constantly!
Something that would surprise you about me: Knitting is my therapy 🙂

Type of company End user buyer / corporate direct
Average size of your programs? (number of rooms)