Lori Burton

Company 1028 Events & Incentives
Job Title: Owner
Address: 2307 Fullers Alley
Kennesaw, GA 30144
United States
Work Phone: 678-498-1028 ext.
Mobile: 678-488-1276
Email: Lori@co1028.com
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Please describe a past program that you feel typifies the business opportunity you represent for our partners:

One of our most remarkable programs that exemplifies the business opportunity we bring to our partners was a luxury incentive trip to Spain, highlighting the best of Basque culture and world-class experiences.

– Number of Rooms: 50
– Number of Nights: 6
– Number of People: 100
– Destinations: San Sebastián & Pamplona
– Properties: Hotel Maria Cristina, San Sebastián & Hotel Goriz, Pamplona
– Date: July 2024

This program was a deep dive into the culinary and cultural heart of Northern Spain, blending exclusive access with once-in-a-lifetime experiences. Guests explored the Basque countryside, dining in Michelin-starred restaurants with private kitchen access and curated wine pairings. The experience culminated in Pamplona for the legendary Running of the Bulls, where guests enjoyed unparalleled views from private balconies along the route and exclusive behind-the-scenes access to the event.

Please share with us an opportunity you are currently working on:

We are currently sourcing a high-end incentive program for a returning client in 2027

– Number of Rooms: 50
– Number of Nights: 6
– Number of People: 100
– Destination/Region: Open to unique, high-touch destinations worldwide that offer a blend of cultural depth, exclusivity, and immersive luxury experiences. Seeking proposals that go beyond the ordinary and offer once-in-a-lifetime moments.
– Time of Year: Spring/Summer 2027
– Program Type: Luxury Incentive Program for top-tier performers
– Approximate Room Budget: $800+ per night
– Preferences & Limitations:
– Exclusive access to cultural, culinary, and adventure-driven experiences
– Five-star properties with impeccable service and a strong sense of place
– Opportunities for private, VIP-only events in extraordinary settings
– Destinations that provide a balance of relaxation, engagement, and exclusivity
– Ability to accommodate a group of 100 while maintaining an intimate and tailored experience

We welcome proposals from partners who can offer exceptional, creative, and bespoke experiences in extraordinary locations, whether it’s a hidden gem or an iconic destination with a fresh perspective.

In what locales have you found the greatest program successes?

We have found the greatest program successes in destinations that seamlessly blend luxury, exclusivity, and immersive cultural experiences.

– Spain – Our San Sebastián & Pamplona program was a standout success
– Jackson Hole, Wyoming – Four Seasons Jackson Hole for a winter program.
– Sorrento, Italy
– Napa Valley, California – private vineyard buyouts, exclusive winemaker dinners, and bespoke culinary experiences at some of the most prestigious wineries.
– Paris, France

Each of these destinations has delivered high-impact program that left lasting impressions on our clients and their guests.

Typical duration of meeting or incentive program. (number of nights): 1
Level of luxury you expect for your most important programs: Luxury: ($500-$700 per night), Super Luxury/Exclusive ($700+ per night)

If money were no object, I would: Retire to the Algarve tomorrow! I plan to do it anyways in two years and still work 😉
Something that would surprise you about me: I danced in the Superbowl when it was in ATL for the halftime show

Type of company Incentive travel company
Average size of your programs? (number of rooms) 35