Ashley Ferrell

Bright Chameleon Events
Job Title: Independent Experience Planner & Manager
Address: 500 E Riverside Dr.
#126
Austin, TX 78704
United States
Work Phone: 4694440944 ext.
Mobile: 4694440944
Email: ashley@BrightChameleonEvents.com
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What is your role in the site selection process? : Recommend or influence
Are you permitted to book programs outside the continental USA?: Yes
Room Type: Single Occupancy
What types of properties/venues do you prefer? (Check all that apply): Intimate inns and lodges, Island and beach resorts, Luxury hotels in out of the way places, Mountain resorts and those specializing in the outdoors
Would you ever consider planning meetings, incentives, or events on a cruise? Yes


Please describe a past program that you feel typifies the business opportunity you represent for our partners:

-45 rooms
-4 nights
-90 people (1 guest and 1 winner)
-Four Seasons in the Maldives taking place in May 2022 (rescheduled from May 2020)
-Program was sourced and planned by me at my previous company before opening my current company. This company is going back out to RPF for a new agency this year, and I’m collaborating with another agency to work to win the business.

Previous program from 2021 is 120 people for 2 nights at The Ponte Vedra Inn & Club in October 2021.

Please share with us an opportunity you are currently working on:

– 225 rooms per night for 2 nights (plus some shoulder nights)
– 225 people
-South Florida
-February 2023
-Conference
-$250-$350 per night budget
-Hotel or resort near the ocean

In what locales have you found the greatest program successes?

United States for my current clients, but international trips have a much greater impact and wow factor.

Typical duration of meeting or incentive program. (number of nights): 3
Level of luxury you expect for your most important programs: Mid-level Luxury: ($250-$350 per night), Luxury: ($350-$550 per night), Super Luxury/Exclusive ($550+ per night)


If money were no object, I would: Just keep grinding and learning like I am daily on a tropical island!
Something that would surprise you about me: I am a native Texan


Type of company Meeting / conference / event management
Average size of your programs? (number of rooms)